comfort + luxury

a new collection

just be you, babe

let them shine this holiday

meet the classic jogger

made in canada

now live 🖤

finding comfort in the unknown

softness + strength

We create soft, luxurious everyday clothing and each piece carries with it a message of strength.

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"Upon meeting, Allie and I quickly realized that we stood in solidarity through our fight against darkness. This allowed us to connect on a deeper level and yet despite the fact our paths crossed because of shared struggles, our journeys aligned not on the basis of this pain but on the basis of our strength and determination to overcome it. Pure Balanxed is a brand that highlights the solidarity of struggle and the empowerment that comes with learning to rise above whatever challenges one may face. A Pure Balanxed tee is not just a simple tee. Its also a symbol. It’s a reminder and it’s a tool. Like many things in life, these products are more than they appear. When I wear my Pure Balanxed tee, I am comforted in its softness and I am reminded that I am not alone. When my hands shake and my mind is running a million miles an hour, I look down and run my hands over the affirmation tag and repeat in my head: I am safe. I am capable. I am Strong. This world can be tough and dark and painful, but together we can spread the message that hope exists even in the darkest of places."

pb littles
just be you
Shop Kids