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Our story

She moves mountains to show others that it can be done. Allie created Pure Balanxed while undergoing treatment for eating disorder. A Canadian brand inspired by the need for luxury through an inspiring connection to ones mental health. 

Keeping it Pure

We keep things real over here at Pure Balanxed, we are a brand focused on helping you live in your truest form of beauty. With products purely made in North America, with the softest fabrics we can get our hands on. 

Our Mission

We are on a mission to empower you to feel more comfort with all the unknown that life has to offer. While wearing Pure Balanxed you are always reminded that at any moment in time you can find a sense of comfort within the reach of your fingertips.

Pure Balanxed + NEDIC

We are so proud to announce that we are partnering with NEDIC (National Eating Disorder Information Centre) in Canada! 5% of all sales from select products will be going directly to NEDIC's Direct Client Support (DCS).


Pure Balanxed Community

"Upon meeting, Allie and I quickly realized that we stood in solidarity through our fight against darkness. This allowed us to connect on a deeper level and yet despite the fact our paths crossed because of shared struggles, our journeys aligned not on the basis of this pain but on the basis of our strength and determination to overcome it. Pure Balanxed is a brand that highlights the solidarity of struggle and the empowerment that comes with learning to rise above whatever challenges one may face. A Pure Balanxed tee is not just a simple tee. Its also a symbol. It’s a reminder and it’s a tool. Like many things in life, these products are more than they appear. When I wear my Pure Balanxed tee, I am comforted in its softness and I am reminded that I am not alone. When my hands shake and my mind is running a million miles an hour, I look down and run my hands over the affirmation tag and repeat in my head: I am safe. I am capable. I am Strong. This world can be tough and dark and painful, but together we can spread the message that hope exists even in the darkest of places."

- Sam