comfort + luxury

pure softness

bamboo makes us happy too
40% goes to Friends First

pink shirt day

february 26th
meet the classic jogger

made in canada

you may never take these off

classic crew #iamworthy

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softness + strength

We create soft, luxurious everyday clothing and each piece carries with it a message of strength.

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love notes

"Upon meeting, Allie and I quickly realized that we stood in solidarity through our fight against darkness. This allowed us to connect on a deeper level and yet despite the fact our paths crossed because of shared struggles, our journeys aligned not on the basis of this pain but on the basis of our strength and determination to overcome it. Pure Balanxed is a brand that highlights the solidarity of struggle and the empowerment that comes with learning to rise above whatever challenges one may face. A Pure Balanxed tee is not just a simple tee. Its also a symbol. It’s a reminder and it’s a tool. Like many things in life, these products are more than they appear. When I wear my Pure Balanxed tee, I am comforted in its softness and I am reminded that I am not alone. When my hands shake and my mind is running a million miles an hour, I look down and run my hands over the affirmation tag and repeat in my head: I am safe. I am capable. I am Strong. This world can be tough and dark and painful, but together we can spread the message that hope exists even in the darkest of places."


"As one of my oldest friends I was so excited for Allie when she told me she was starting Pure Balanxed. She puts her entire soul into everything she does, including creating her brand and it's powerful message: You are strong. This message appears on an affirmation tag on all Pure Balanxed clothing and is a constant reminder to me each time I wear it to 'feel it, read it, believe it, and repeat it!' Pure Balanxed clothing is amazingly soft and provide me endless comfort that is always empowering me to be strong!" 

pb littles
just be you
Shop Kids

finding comfort in the unknown