Canadian made empower collection

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Tell yourself this at least once a day, we make it easy for you!

Flip that tag over on your PXB and see the message facing you. 

Our story

It all started with a little girls love for comfort and connection. Our owner and founder Allie Duff built Pure Balanxed through her journey of finding her true form of both comfort and connection. To learn more about Allie, click that smiling face. 

Keeping it Pure

We keep things real over here at Pure Balanxed, we are a brand focused on helping you live in your truest form of beauty. With products purely made in Canada, with the softest fabrics we can get our hands on. We believe that by wearing PXB you'll feel like your true self .

the pxb mission

We are on a mission to empower you to feel more comfort with all the unknown that life has to offer. While wearing pxb you are always reminded that at any moment in time you can find a sense of comfort within the reach of your fingertips.


We are so proud to announce that we are partnering with NEDIC (National Eating Disorder Information Centre) in Canada! 5% of all sales from select products will be going directly to NEDIC's Direct Client Support (DCS).


We empower young #pxblittles

pure soul

be you. find your balanx. empower those around you.


5% of each tee goes directly to Friends First.

Shop Just be you

the pxb mission

we are a brand built on an inspiring and touching story

see why


"Upon meeting, Allie and I quickly realized that we stood in solidarity through our fight against darkness. This allowed us to connect on a deeper level and yet despite the fact our paths crossed because of shared struggles, our journeys aligned not on the basis of this pain but on the basis of our strength and determination to overcome it. Pure Balanxed is a brand that highlights the solidarity of struggle and the empowerment that comes with learning to rise above whatever challenges one may face. A Pure Balanxed tee is not just a simple tee. Its also a symbol. It’s a reminder and it’s a tool. Like many things in life, these products are more than they appear. When I wear my Pure Balanxed tee, I am comforted in its softness and I am reminded that I am not alone. When my hands shake and my mind is running a million miles an hour, I look down and run my hands over the affirmation tag and repeat in my head: I am safe. I am capable. I am Strong. This world can be tough and dark and painful, but together we can spread the message that hope exists even in the darkest of places."

- PXB Lovely; Sam, H 

Sandy Kaye

Our bestseller is now limited edition.

Get yours before they are GONE

Connect with us @purebalanxed