We believe you have the right to live with pure confidence. And that you deserve to feel strong, supported, and free to be yourself. We create beautiful everyday basics that creates a foundation for effortless style. Each piece features a signature affirmation tag to support, love and guide you on this wild journey called life.
"Just a friendly reminder: Nothing about you is a mistake. You are a gift and you are here for a reason. You deserve to take up space in the world, and we need you here."
- Cleo Wade
Allie, Founder and Owner
I want every piece to be soft and effortless. I want our pieces to be something you can throw on and not think about again all day. I also want each piece to carry a message of strength which is why we designed our affirmation tags.
We’re inspired by you. You show up for yourself. You push past self-doubt and go for it. You ask for more out of life. And you give it all back with your incredible energy.
Can we talk about your style for a second? Nobody rocks PB like you do.
Looking good, #PBcommunity.