We believe you have the right to live with pure confidence. And that you deserve to feel strong, supported, and free to be yourself. We create beautiful everyday basics that creates a foundation for effortless style. Each piece features a signature affirmation tag to support, love and guide you on this wild journey called life.

Our Mantra


"Just a friendly reminder: Nothing about you is a mistake. You are a gift and you are here for a reason. You deserve to take up space in the world, and we need you here."

- Cleo Wade

I want every piece to be soft and effortless. I want our pieces to be something you can throw on and not think about again all day. I also want each piece to carry a message of strength which is why we designed our affirmation tags.

Allie, Founder and Owner



We make our clothing with only a few selective materials: Rayon from Bamboo, TENCEL™ Lyocell, and OEKO-TEX Standard 100 Certified Organic Cotton.

Our fabrics are chosen for their sustainability, durability, and softness. It makes our process longer (and sometimes harder) but it's worth it. We want the best for you and Mother Earth.


All of our clothing is ethically made here in Canada. We are proud to work with 100% woman-owned manufacturers in Toronto. It’s important to us to empower not only you as the wearer but the makers as well with fair wages and supportive working environments.


We are committed to keeping our shipping process as low-waste as possible. All of our packages are shipped in compostable mailers and tissue paper, and we encourage all
returns to be made in the same packaging. Our cards can be reused as bookmarks or recycled. We use water-activated tape when sending our wholesale orders out in recyclable boxes. And, every time we re-order our mailers and tissue paper, we plant a tree in Ontario.

Our focus