Skip to content
  • WOMEN
    • NEW ARRIVALS
    • BESTSELLERS
    • BOTTOMS
    • DRESSES
    • JUMPSUITS
    • TOPS
    • CLAW CLIPS
    • SALE
  • COLLECTIONS
    • CLASSIC SHORT SETS
    • EFFORTLESS COLLECTION
    • PB CANDLES
    • PB SELF-LOVE CLUB
    • JOGGER SETS
    • ORGANICS
    • VULNERABILITY IS STRENGTH
  • EDITS
    • MARINE CLASSICS
    • PB CANDLES
  • ABOUT
    • About
      • Who We Are
      • Our Tags
      • Meet Allie
    • Giving Back
      • Giving Back
  • FEATURED IN
  • BECOME A PB INSIDER
  • Log in
  • Facebook
  • Pinterest
  • Instagram
Cart
  • Facebook
  • Pinterest
  • Instagram
Pure Balanxed Pure Balanxed Pure Balanxed Pure Balanxed
  • WOMEN
    • NEW ARRIVALS
    • BESTSELLERS
    • BOTTOMS
    • DRESSES
    • JUMPSUITS
    • TOPS
    • CLAW CLIPS
    • SALE
  • COLLECTIONS
    • CLASSIC SHORT SETS
    • EFFORTLESS COLLECTION
    • PB CANDLES
    • PB SELF-LOVE CLUB
    • JOGGER SETS
    • ORGANICS
    • VULNERABILITY IS STRENGTH
  • EDITS
    • MARINE CLASSICS
    • PB CANDLES
  • ABOUT
    About
    Who We Are
    Our Tags
    Meet Allie
    Giving Back
    Giving Back
  • FEATURED IN
  • BECOME A PB INSIDER
Log in Search Cart
FREE STANDARD SHIPPING on orders over $150*✌️
ETHICALLY + SUSTAINABLY MADE IN CANADA
WOMEN OWNED AND OPERATED

Like many of us, my life has been full of unexpected twists and turns.

I grew up with two loving parents and a younger sister who was my biggest fan. I was
surrounded by support and encouragement. And even though I was always an anxious
and shy child, I was still adventurous and freely expressed myself. When I was 9, I started
swimming competitively. I swam for 12 years and the sport shaped me in many ways.
Some good, some bad. I was able to push down any anxiety or emotions with a constant
routine and new goals to reach for. I worked my way up to a Division One athlete and
swimming was my life.

And then it wasn’t.

When it was time to end my swimming career, I was completely lost. Years of neglecting
my mental and physical health in favour of my athletic pursuits left me feeling untethered. I didn’t know who I was. The anxiety and mental illnesses I struggled with took control. In
2018, my health was declining rapidly and I was admitted into treatment.

Pure Balanxed was created by a need for comfort.

I wanted to wear things I felt like myself in. I couldn’t find what I needed, so I started
making it. I was able to find my balance again – to create something that truly aligned with
my values and what I wanted my life to look like.

Now, my mission is to create beautiful basics for everyday life.

Now, my mission is to create beautiful basics for everyday life. Each piece is designed to
be something you can throw on and feel great in. You’ll notice our affirmation tags – a
small but meaningful detail that has become our signature. They were created to carry a
message of strength for those moments you may need a reminder.

Building the Pure Balanxed community is truly one of the greatest joys in my life. From the
bottom of my heart, thank you for being here.

Pure love,
xo Allie

X MARKS THE SPOT

Creators of the signature affirmation tags. 

shop NOW

PB REWARDS

Earn points, get exclusive discounts
on women’s clothing. Share the pb love and get a $10 reward!

learn more

OUR TOP SELLERS

They may be hard to keep in stock but they are worth the wait.

shop top sellers
  • FAQS
  • CONTACT US
  • WHOLESALE
  • STOCKISTS
  • RETURN AND EXCHANGES
  • MEDIA + COLLABORATIONS
  • PB REWARDS
  • REVIEWS
  • BLOG
  • Privacy Policy
  • Terms of Service

we're better together

Join us and get 10% off your first order!

Plus be the first to hear about new products, events and top secret magic stuff. 

  • Facebook
  • Pinterest
  • Instagram
  • American Express
  • Apple Pay
  • Diners Club
  • Discover
  • Google Pay
  • Mastercard
  • PayPal
  • Shop Pay
  • Visa

© 2022 Pure Balanxed