Like many of us, my life has been full of unexpected twists and turns.

I grew up with two loving parents and a younger sister who was my biggest fan. I was
surrounded by support and encouragement. And even though I was always an anxious
and shy child, I was still adventurous and freely expressed myself. When I was 9, I started
swimming competitively. I swam for 12 years and the sport shaped me in many ways.
Some good, some bad. I was able to push down any anxiety or emotions with a constant
routine and new goals to reach for. I worked my way up to a Division One athlete and
swimming was my life.

And then it wasn’t.

When it was time to end my swimming career, I was completely lost. Years of neglecting
my mental and physical health in favour of my athletic pursuits left me feeling untethered. I didn’t know who I was. The anxiety and mental illnesses I struggled with took control. In
2018, my health was declining rapidly and I was admitted into treatment.

Pure Balanxed was created by a need for comfort.

I wanted to wear things I felt like myself in. I couldn’t find what I needed, so I started
making it. I was able to find my balance again – to create something that truly aligned with
my values and what I wanted my life to look like.

Now, my mission is to create beautiful basics for everyday life.

Now, my mission is to create beautiful basics for everyday life. Each piece is designed to
be something you can throw on and feel great in. You’ll notice our affirmation tags – a
small but meaningful detail that has become our signature. They were created to carry a
message of strength for those moments you may need a reminder.

Building the Pure Balanxed community is truly one of the greatest joys in my life. From the
bottom of my heart, thank you for being here.

Pure love,
xo Allie