I grew up with two loving and supportive parents and a younger sister who was my biggest fan. I was surrounded by love and encouragement. And even though I was always an anxious and shy child, I was still adventurous and freely expressed myself.

When I was 9, I started swimming competitively. I swam for 12 years and the sport shaped me in many ways. Some good, some bad. I was able to push down any anxiety or emotions with a constant routine and new goals to reach for. I worked my way up to a Division One athlete and swimming was my life.

And then it wasn’t.

When it was time to end my swimming career, I was lost. Years of neglecting my mental and physical health in favour of sports left me untethered. I didn’t know who I was. The anxiety and other illnesses I struggled with took control.

In 2018, my health was declining rapidly and I was admitted into treatment. This is where Pure Balanxed was born. I needed clothing that was comforting, soft and easy to wear. I couldn’t find what I needed, so I started making it.

Now my mission is to create beautiful everyday basics for women. I want every piece to be soft and effortless. I want our pieces to be something you can throw on and not think about again all day. I also want each piece to carry a message of strength which is why we designed our affirmation tags.

But above all, I want women to know they’re not alone. We are all in this together. Building the Pure Balanxed community is truly one of the greatest joys in my life. From the bottom of my heart, thanks for being here.

Pure love,

xo Allie