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  • SHOP
    women
    crews
    dresses
    hoodies
    joggers
    sets
    tees
    masks
    collections
    new
    dreamy tie-dye
    limited edition
    the classics
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  • ABOUT
    About
    Who We Are
    Our Tags
    Meet Allie
    Giving Back
    Giving Back
  • BLOG
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huffington post canada

Pyjamas, Robes, And Sweatpants Available To Buy In Canada To Spend The Winter In

This on-trend tie dye crew neck from Pure Balanxed is a top we’re certain you’ll be living in throughout the winter. Available in a full range of sizes from XS - XXL and oh-so-soft thanks to a sustainable combination of bamboo, cotton and spandex that gets even better with wear, we love this top paired with our favourite denim or as part of a set with the matching jogger. We love sleeping in them too!

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chatelaine

21 Casual Plus-Size Dresses You Can Wear Anywhere

Featuring the Oversized T-Shirt Dress

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vita daily

These Clothes Offer Actual Words Of Encouragement

The coolest part about Pure Balanxed—a Canadian-designed-and-made fashion brand that creates offers tees and masks for adults and kids, as well as jogger sets and staples for grownups for everyday life—is that every piece features a unique affirmation tag to offer messages of love, support and encouragement to its wearer. We chatted with founder Allie Duff, who created the range after a personal illness and a time when she needed clothing that was comforting, soft and easy to wear.

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flare.com

Fall's Best Loungewear Sets From Canadian Brands

Featuring the Classic Crew and Joggers in Tie-Dye!

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Yahoo style canada

10 oversized sweaters that will keep you cozy this fall

This simple, relaxed black hoodie is fitting for a casual holiday get-together. Featuring a slightly oversized fit, this hoodie is made from bamboo, cotton and spandex for a soft feel.

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divine.ca

#WomenInspiringWomen: Allie Duff, Founder Of Pure Balanxed

Allie Duff created Pure Balanxed at the age of 25, with no background in fashion or design. She had the idea of launching this brand after struggling with an eating disorder herself, and today, the entire brand’s philosophy is about building confidence and making women feel comfortable both in their clothes and their own skin. We chatted with Allie about her vision of the fashion industry and how important it is for us to support each other in 2020 in our latest #WomenInspiringWomen.

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holr magazine

PURE BALANXED, THE CANADIAN BRAND PROVIDING ALL OUR MUST HAVES FOR FALL

As chillier weather hits and many of us are continuing to work from home for the near future, the need for comfortable yet stylish and chic pieces has never been more important. Enter Pure Balanxed – this fashion brand is Canadian designed and made, offering high-quality and comfortable basics in several styles and the softest fabric.

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Style Democracy

12 Canadian Brands To Add To Your Wardrobe This Fall


Our Top Pick: Classic Hoodie in Black ft. “be here now”

This is the most perfect black hoodie to pair with anything in your closet. It’s sure to keep you nice and cozy as it’s made from a blend of bamboo, cotton, and spandex. The “X” tag has an affirming message for you on the flip side.

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vancouver sun

Fab 5: Lounge around

BRILLIANT IN BLACK

Pure Balanxed is the Toronto-based brand founded on the idea that basics should still be beautiful; they are, after all, the building blocks for effortless style. Each piece is made from more sustainable materials such as bamboo and features an ‘affirmation tag’ — anything from a simple ‘X’ to phrases such as ‘I am worthy’ or ‘Be here now’. They’re a reminder to stop, look down, read the words and breathe — something we especially love right

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Huffington post canada

Cosy Fall Fashion Essentials To Wear Both At Home And Outside

Pure Balanxed Boyfriend T-Shirt

Look no further for the perfectly oversized boyfriend T-shirt. Canadian brand Pure Balanxed’s 100 per cent cotton top is all about worn-in softness and that must-have boxy fit; it even has a mantra tucked into the label. A gentle reminder that “I am worthy” and the comfort of this wear-anywhere tee is just what we need to begin our WFH day with positive intentions. $45 CAD.

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elle canada

44 Canadian Fashion Brands That Are Now Making Non-Medical Masks

Pure Balanxed is making fabric masks from leftover scraps in support of the Association of Ontario Midwives. For each mask bought, one will be donated. Shop: $18, purebalanxed.com

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X MARKS THE SPOT

creators of the signature affirmation tags. 

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our new creamy fawn classic set is such a community fave. grab yours before they are gone.

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