Pure Balanxed Turns Two!

Wow what a year! Who would have thought that in our 2nd year of business we would be making it through a pandemic (no one ever). But, honestly it's been a wild ride, a stressful, empowering, scary and amazing year all wrapped into one. All we can say is thank you! Thank you for your support, your love and for being part of the #purebalanxedcommunity. Without each and every one of you supporting us we have no idea how we would have made it through this year!

To celebrate our birthday we wanted to do something different this year, after all that we have been through together we have certainty learnt that kindness and community are so important. So we want to be able to spread some joy and love this year to you but also one of our favourite organizations. 

A note from Allie on why we are deciding to celebrate our birthday this way:

Pure Balanxed is a brand that started from an illness, while in a position of waiting for treatment for my eating disorder I started dreaming up Pure Balanxed. A business/brand/community which would help support women through all stages of their life; feel more connected, less alone, and confident. 

Over the past two years, Pure Balanxed has truly grown more than I could have ever imagined and so have I, I think I will always be so emotional every year on our birthday because it's tied so much into my recovery. The second I got out of treatment in august 2018 I dove right into starting Pure Balanxed and four months later on December 11th, 2018 our online store went live! This year on our birthday I want to do something special, I want to not only thank all of you for your endless amount of love and support throughout this year but also give back.

So for the next three days December 11th through December 13th. I am setting a huge goal of raising $1000 for NEDIC! By donating 20% of net proceeds on all sales made.

NEDIC helped set me up for my eating disorder recovery and I am beyond thankful for everything they have done for me and the other thousands of people they help within Canada. Mental illnesses need more support this year than they ever have and with NEDIC being so close to my heart it was a no-brainer when picking them to give back to. 

Some facts on NEDIC and the impact they are making through the pandemic alone (from NEDIC):

  • Their instant chat has become 75% busier in October 2020 compared to October 2019.
  • They have seen a 90% increase in the amount of minutes they have spent on phone calls compared to this time last year.
  • Their instant chat is 100% busier in November 2020 compared to November 2019.
  • From March 1st, 2020 to June 30th 2020 over 3,844 people visited their COVID-19 website page to learn about its impact on eating disorders alone. 

To learn more about NEDIC click here.

I want to be able to support them so that they can continue to provide this free support to Canadians who are in need of support right now and are not sure where else to turn. NEDIC truly changes peoples lives, including mine and I know our community can rally to give back to them this holiday season. 

A huge thank you from the bottom of my heart for all your support and love throughout this past year. The #purebalanxedcommunity truly is the best and I am so thankful for each and every one of you!

xx, Allie 


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